Hello,
Mainly explaining to users the specific of the platform. We use it to effective and practically draw / bring clients to chat with our agency/team, on issues @content marketing / development. Somehow we make a use of the new account/team function, as conversion point in the process of getting clients to work with us.
Telling them specific stuff on their first visit is crucial for further activities, collaboration with a content agency.
Stuff like
- what you get from this place
- how can we help as agency (we) on this platform (ours / owned)
- who is who
- why you are here.
I truly think first time visits on the platform in crucial on the future behavior on it. We're working with marketing managers, the kinda people always ... in a voodoo trance. We where using Mailman lists as group collaboration, and there it was a hell just to let them know that we've recived their emails.